• HealthiNation Grew Email List by 68% Giving Away E-Book
    Health related video startup HealthiNation revamped its email acquisition strategy in order to grow its newsletter database. The company ran a holiday campaign in which they gave away an interactive holiday cookbook in exchange for a cookbook. The campaign ran from November 10, 2015 to January 4, 2016, and the site grew its subscriber list by 68 percent during that timeframe.
  • New Zealand Bank Warns of Email Scam
    New Zealand bank Reserve Bank has warned of email scam which looks like it is coming from the bank. The spam message is targeting businesses in the financial sector and asks recipients to click a malicious link to view so-called New Transaction Guidelines.
  • LinkedIn CEO's Email to Employees About Acquisition
    Jeff Weiner, CEO of LinkedIn, revealed the news that Microsoft had acquired the company to staffers via email. "Our team has grown from 338 people to over 10,000, our membership from 32M to over 433M and our revenue from $78M to over $3 billion," he wrote in the email. "Despite those accomplishments, we've only just begun to realize our full potential and purpose: Our mission to connect the world's professionals to make them more productive and successful, and our vision to create economic opportunity for every member of the global workforce."
  • Trump Faces His Own Email Scandal
    Hillary Clinton might not be alone with past email problems. Presumptive Republican presidential candidate Donald Trump allegedly destroyed email evidence that prevented a federal investigation back in 2006. A judge ordered Trump's casino business to hand over emails in a case against the group and they responded by saying they don't keep email records. The defendants in the case against Trump claimed that this was a destruction of evidence, and the charge was never resolved.
  • Adobe Will Soon Offer Automated Subject Line Tool
    Adobe has plans to bring an email insights feature to its Adobe Campaign platform. The new automated subject line tool will allow marketers to predict email open rates and recommend content for subject lines based on these predictions. The tool will automatically suggest specific words or phrases such as "new" or "brand new."
  • Internet Meme Could Have Led to Clinton Email Inquiry
    A meme from 2012 could be the reason that Hillary Clinton's use of a private email server was exposed. Internet users joked around making "texts from Hillary" memes using a photo of Clinton using her Blackberry. At the time, Blackberrys were banned for high level governmental jobs because of security issues. The visibility of the meme shined a light on the issue. The Judicial Watch's lawsuit led to the deposition of State Department official Karin Lang.who admitted that the meme had worried officials.
  • Let's Encrypt Exposes User Data in Mailing Mistake
    Let's Encrypt, an open source provider of Certificate Authority, accidentally leaked thousands of emails to their subscribers. The organization disclosed revealed that 7,618 email addresses were exposed. The leak sprung from a mass email about a change a change to the organization's subscription agreement. Then an automated mailer-bot added previous recipients to the body of each subsequent message by mistake and this process snowballed until everyone on the list was exposed.
  • Can Sending Longer Emails Lead to Inbox Zero?
    Author and professor Cal Newport thinks that the way to inbox zero is through longer emails. The idea being that longer more well-thought out emails will reduce the amount of emails in and out of a user's inbox. He follows the "process-centric email" method in which he stresses finding the purpose of the email thread, coming up with a process to send less emails and then explaining that process to the recipient to encourage collaboration.
  • Quora Users Discuss If Email Will Ever be Replaced
    Adam Seabrook, co-founder of betterteam.com took on the question: Will Anything Replace Email? on Quore, the social network for questions and answers. "I think email will never really be replaced but we will see some huge changes that will massively reduce the amount of email we receive and improve how it works," he wrote. This includes bots and AI that organize inboxes; self-service tools; and peer-to-peer serverless messaging with encryption.
  • Email Privacy Bill Hits Roadblock
    The Email Privacy Bill hit a snag on Thursday over an amendment that would give the FBI special surveillance privileges. Senators Mike Lee (R., Utah) and Patrick Leahy (D., Vt.) asked the Senate Judiciary Committee to pull their bill from the agenda after co-sponsor Sen. John Cornyn (R., Texas) refused to back down on the amendment which would allow the FBI to obtain email data from users under criminal investigations without a subpoena.
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