Marketers make several mistakes when ramping up an email marketing program. One is lack of preparation.

The Internal Revenue Service is taking extra safeguards to protect taxpayers whose W-2 records have been comprised.

Costume SuperCenter, an online retailer, increased its mobile conversions by 49% with a redesigned ecommerce site.

Small steps like sharing an email address often lead to sales. That's why it's important to track these micro conversions, Practical Ecommerce writes.

Most one-to-one sales emails are never opened, MarketingProfs reports. The average open rate for the 25 million messages analyzed by HubSpot was 37%.

A U.S. judge ruled Friday that Google must comply with an FBI probe seeking access to emails stored on a foreign server, TechTimes reports.

Hudson Bay, parent company of Saks Fifth Avenue and Lord & Taylor, has approached Macy's about a possible merger.

The National Football League and some NFL teams have turned to data analytics to drive team engagement and reverse viewership declines, The Wall Street Journal reports.

Microsoft's Malware Protection Center has spotted malicious email campaigns in which criminals are distributing two forms of malware simultaneously for the first time.

Tips for engaging customers on the most romantic day of the year.