David Baker, founder of Cordial, explains why machine learning can have a bigger impact in email than in social or display.

You'll soon need a legal basis -- and consent -- to collect and process personal data under the EU's GDPR. Here's an update.

Holiday-themed emails outpolled business-as-usual emails last year -- at least in conversions. But they generated lower open rates.

Duke University inboxes receive one email for every two that are sent. The undelivered ones are spam and virus emails.

"Email is dead...long live email." That's the headline of a post arguing that Millennials are more likely to shop by email than older generations.

A critic questions eBay's practice of directing shoppers toward cheaper items.

Digital job seekers better have email marketing skills in their toolkit. Mark Miller lists eight sought-after skill sets.

Microsoft could be the way to disrupting how email services are charged-not on the size of the ist but on the number of users.

An insurance company will have to fork over $4.8 million to cover the loss from a email spoofing scam. A court ruled that an insured company was covered for this type of crime.

A Google Groups error has led to the exposure of private emails and other data.