Marketing cloud services are being sold by at least five major enterprise software players:Adobe, IBM, Oracle, Salesforce and SAP. Then there are more modest offerings from IgnitionOne, Kitewheel, Neustar, Nielsen, SAS, Zeta Global and others. Here’s an update on whose doing what in the cloud. 

Email marketers have a growing list of privacy measures to observe. First, there are national laws like Canada’s Anti-Spam Legislation and Australia Anti-Spam Act. Then there is the EU’s General Data Protection Regulation, affecting anyone who has data on European citizens. Here’s a roundup of the laws — and how to comply with them. 

Small businesses can achieve growth with personalized emails such as birthday messages. But they should remember that consumers increasingly open emails on their mobile devices. 

Apple is working with Microsoft to fix an issue that “prevents Outlook.com, Office 365, and Exchange 2016 account holders from sending or replying to emails using Apple's native Mail app in iOS 11,” MacRumors reports. Apple acknowledged the problem in a support document published on Tuesday, the launch data of iOS 11.  

A startup does not need an email list to get off the ground. It can promote itself with content marketing, Facebook lead adds and PPC and landing pages. Nathan Resnick, CEO of Sourcify, explains how.  

Amazon sent emails telling customers that someone had chosen gift for them from their baby registry.   But many recipients didn’t have a registry—or a baby. The “Gift Is On The Way” emails went out on Tuesday. 

FreeCodeCamp, a group that offers coding help to nonprofits, has launched an open-source email marketing tool to send low-cost bulk messages. Mail for Good relies on Amazon’s Simple Email Service, a cloud-based tool. 

A California bill that would have limited how broadband service providers use subscribers’ personal data has marked as inactive, according to the state legislature’s website. Initially, the measure had been scheduled for a Friday Assembly vote. 

A third of all start ups favor free collaborative platforms such as Slack, Trello and Basecamp over email as their main form of communication. In addition, almost half use WhatsApp, Facebook Messenger and/or other instant messaging platforms. 

Most marketers have had occasion to seek an email address on a business contact. Here’s a guide on how to do it using Google.