Email marketers shoud be focused on engagement, not simply on promotions, says Ryan Phelan, VP of mareting insights at Adestra. He explains his view on that and other email issues in a Q&A.
Marc Benioff, CEO of Salesforce.com, was named the best CEO in America in a survey by Comparably. He is credited with addressing the gender pay gap.
The attorney for alleged hacker Karim Baratov characterized as premature reports that Baratov plans to plead guilty to some charges related to the 2014 breach of Yahoo. These reports say that Baratov, who was arrested in Canada in March, is set to plead on Tuesday.
Telecom firm Vodafone plans shut down its email service this week, and is encouraging users to migrate to Gmail or Microsoft. The service suffered from spam and delays.
Maryland Gov. Larry Hogan’s re-election committee was fined $250 for a fundraising email sent during the legislative session, during which such activity is prohibited. The email was sent by Maryland Insurance Commissioner Al Redmer -- an official organizing a fundraiser for Hogan, a Republican.
Holiday shopping no longer means spurning Thanksgiving dinner to stand online in the snow—it can be done at home. Some consumers say the thrill is gone from Black Friday as they move to online shopping.
Black Friday turnout seems subdued. Many shoppers went to stores to eyeball items, but did their actual bargain hunting online. Few seemed to be caught up in the traditional shopping frenzy.
Canadian regulators are using the country’s anti-spam laws as a “blunt instrument” against legitimate firms. Three years after enactment, the Canadian Anti-Spam Legislation (CASL) has been applied in actions only against Canadian firms, including such legitimate brands as Rogers Media Inc., Porter Airlines and Kellogg Canada Inc.
The Federal Communications Commission revealed a plan on Tuesday to undo net neutrality rules that ensure equal access to the Internet. The plan is a sweeping repeal of Obama-era rules, and is considered a victory for broadband and telecom companies.
The Federal Communications Commission said it will vote on rolling back net neutrality at its December 14 monthly meeting. The reversal would affect Obama-era safeguards that prevent paid content prioritization.