Increasing open rates is the leading challenge for 59% of email marketers, according to research by Campaigner. That’s up eight percentage points from last year.  

Roy Moore’s Senate campaign has used Breitbart’s logo and headlines in a dozen fund-raising emails over the past several months. And it has rented Breitbart’s email list at least four times. The Alabama election takes place today. 

The European Union’s ePrivacy law may not take effect, as intended, at the same time as the General Data Protection Regulation next May. The ePrivacy law must still be reviewed by EU member states. Birgit Sippel, the European Parliament’s ePrivacy rep, explains the situation. 

Menlo Security, a firm that provides email and web protection, has raised $40 million in Series C funding. This round includes participation by American Express Ventures, Ericsson Ventures and HSBC, and brings total funding to $85 million to date. 

Gmail usage has jumped by 76% since 2014 among marketing email subscribers, according to a study by Yes Lifecycle Marketing. Gmail is being used by 49% of consumers who opted into email marketing programs in the past 90 days. 

The Samsung Email app has passed the 100 million-download mark. Supporting POP3, IMAP and Exchange ActiveSync, it allows all emails to be used in one app. 

The Forbes Agency Council Council has idnetifi 15 marketing trends that underpfroemed in 2017, from virtual reality to programmatic retargeting. Email marketing was not among them.

As the GDPR deadline approaches, companies must ensure that all data is stored safely and can be quickly restored if a cyberattack occurs. Here is a how-to on following best data practices under GDPR. 

SaaS vendor Salesforce is joining the Cloud Native Computing, an organization that manages Kubernetes, an open-source tool. It the latest in a line of big-name tech companies to sign on.