Law360
Los Angeles has sued Uber Technologies Inc. for its alleged failure to notify 600,000 U.S. drivers about its 2016 hacking breach. Uber violated the Unfair Competition Law, says City Attorney Mike Fleur.
Fox News
Yahoo Mail has introduced a function that will auto-recognize incoming promotional coupons and allow consumers to ‘clip’ them. The service can determine deals and promo codes and put the information in a summary at the top of the email. It can also detect killer promo codes.
LiveMint
Google has added multi-account support for third-party email service providers on iOS. Like Android users before them, those with Gmail accounts on iOS will now be able to access emails from Apple’s iCloud, Microsoft’s Outlook, Hotmail and Office365 accounts, and Yahoo Mail. Google will also add support for IMAP email protocol accounts.
Next Shark
An Illinois bus company allegedly sent an email blast to its list that seemed to slur Chinese students. “Passengers like you. You won’t feel like you’re in China when you’re on our buses.”
Business2Community.com
Email marketers should never send one version of an email — the best course is to conduct A/B tests. Josh Stone offers 50 split test ideas for cold emails, along with graphics.
Southern Business Journal
Newcomers to email marketing have to begin by building their email lists. First, they have to find a reliable vendor, then begin collecting information from visitors. Here’s a how-to for building an email list.
MarTechSeries
David Karp announced his resignation as CEO of Tumblr in Gmail, not Yahoo, the email service of Tumblr’s parent company. “While Tumblr’s staff may just be disloyal to their parent company, this probably reflects more poorly on the quality of Yahoo Mail than it does anything else,” Monica Chin writes on Mashable.
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