Allison Burchett, the ex-wife of Knox County Mayor Tim Burchett, has sent an email blast claiming that her husband instigated a raid on her home and workplace in 2015. Tim Burchett is now running for Congress.
Email may be a reliable and cost-effective medium. But email marketers must look for new ways of reaching out to their customers — for example, with Facebook pre-targeting. Here are several email marketing growth hacks that can be conducted through social media platforms.
Wine seller Access has improved its email click-through rate by 35% and lowered the average age of new customers by 10% with a rebranding effort that focuses on Millennials. The company is devoted to bring “wine, wine lover and winemaker together,” says Mark Alexander, VP of marketing and product management.
Archived emails can also be a risk under the GDPR because they contain personal data. Mimecast’s Marc French discusses an issue that firms may have overlooked.
Mobile marketing company Urban Airship is adding a new level of machine learning and two new onboard channels: triggered emails and SMS. These enhancements enable the firm to predict when a mobile user is most likely to engage.
Based on the evidence, email is cleaning direct mail’s clock. But both play a role in multichannel marketing, and postal mail takes on digital attributes. Here’s the argument.
The Roy Moore campaign has sent a fundraising email to supporters, seeking donations to pay Moore’s legal expenses in a suit filed by a female accuser. Moore, the failed Alabama Senate candidate, needs $250,000 to fight the case initiated by Leigh Corfman, the email says.
Attendees of the Fyre Festival, a music event that reportedly left people stranded in the Bahamas, have received emails from a firm called NYC VIP Access, offering tickets to high-ticket events such as a $30,000-a-plate Met Gala and a $2,999 evening with LeBron James. Some worry that it is a scam.
A dangerous new form of malware is attacking Microsoft Office users. The malware, called Zyklon, is introduced through inboxes.
AT&T has urged Congress to pass a net neutrality law that would cover both tech companies and internet providers, and has proposed an “Internet Bill of Rights.” The latter could help ensure an open internet. AT&T took its stand in several full-page newspaper ads on Wednesday.