Business is booming for lawyers, consultants and software vendors claiming to help companies comply with the General Data Protection Regulation (GDPR). But does everyone in this growing cottage industry know what they’re talking about?  

Yahoo is arguing that users suing it for over three data breaches have failed to show they were harmed. The tech giant made the claim in a California federal court last Friday. 

Email data breaches were the main driver of severe data loss in three business sectors in the UK in 2017 — financial, legal and professional. Misaddressed emails were a particular problem.  

The simple greeting, “hey,” generates the best response rate, according to a study of 300,000 emails by Quarts at Work. “Hello” draws 63.6%, and “hi” gets 62.7%. In contrast, all emails generate 47.5%.  

Google has integrated some popular features into its Gmail platform. The Forbes Technology Council evaluates eight new tools. 

Virgin Holidays is AI technology from Phrasee to automate its email subject lines. The machines pull 10% higher open rates than humans.  

Newspaper publishers are branding themselves — and expanding their audiences — with email newsletters. But can email convert readers into paid subscribers? 

A study by SendinBlue found that almost two-thirds of Millennials say email is their favorite form of communication with retailers. But how does a company reach them? Here are some more findings and tips from a SendinBlue infographic. 

Healthcare data was exposed in November when a hacker breached employee email accounts of Onco360 and CareMed Specialty Pharmacy, affecting 53,173 patients. The emails contained medical and clinical data, Social Security numbers and other details.  

Email marketing fatigue occurs when a subscriber gets tired of your messages. But you can avoid this problem by making a few changes in your program. It begins with analytics.