DW.com
Spain has extradited a suspected cyber criminal to the U.S. Pyotr Levashov, from Russia, allegedly sent bulk spam email and malicious software. He pleaded not guilty before a federal judge in Connecticut.
GeoMarketing
SendGrid CMO Scott Heimes describes four trends that will inform email marketing for SMBs in 2018. They include AI and quality content.
Business Insider
The GDPR could result in the loss of two percentage in revenue from Alphabet, Google’s corporate parent, Deutsche Bank analyst Lloyd Walmsley reports. Deutsche Bank views the regulatory climate as “somewhat threatening to Google,” Business Insider writes.
USA Today
Police are warning Netflix customers about a phishing scam designed to gather their personal information. The suspicious emails tell users that their account has been deactivated because the firm “could not validate billing information.”
Marketing Land
As with New Year’s Resolutions, the challenge to setting email priorities for the year is sticking with them. Here are several tips for improving your email program in 2018, starting with declutter.
The Next Web
Hackers have breached the email list of cryptocurrency startup BeeToken. The attackers have duped gullible investors out of over $1 million worth of Ethereum, according to TNW.
ZDNet
Media and retail companies are the least prepared for GDPR, according to a study by Forrester. Only 27% are now fully GDPR-compliant.
Reel Chicago
A new study shows that 97% of B2B buying group members have a preferred vendor in mind before they even set up the group. This shows that marketers may need to reach them earlier in the journey.
Destination CRM
Return Path has introduced a new version of the Return Path Platform, which includes a user interface that combines the firm’s deliverability and reputation monitoring solutions. It allows customers to quickly diagnose and correct deliverability issues, according to Destination CRM.
MediaShift
Email newsletters have made a roaring comeback, with publishers from The New York Times to Quartz using them to create new online revenue streams. But it requires a laser focus on the audience. Here’s a list of four to-dos.