Week Herald
Analysts expect email service provider SendGrid to report quarterly sales of $34.32 million and annual sales of $141.55 million for the current fiscal year. And they predict sales will hit $175.92 for the next fiscal year. The company reports its sales on August 7.
Channel NewsAsia
Singapore-based shopping platform Qoo10 says email scam artists are attempting to gain access to its customers’ personal data by promising rewards for completing a survey. In an email, the company warned shoppers not to click on the link or open the attachment in the spoof message.
MarTech Today
The true merit of GDPR is that it can lead to a more transparent, consumer-oriented culture. After stressful preparations and the filing of lawsuits within 24 hours of GDPR going live, companies can afford to take a breather, an author writes.
CNBC
The three best words to put in an email subject line are: “Need your advice.” Asking for help validates the recipient and makes them more likely to open the email.
Marketing Dive
Brands are ignoring single women in their advertising, rendering them “non-existent,” a report says. However, this group has an estimated purchasing power ranging from $5 trillion to $15 trillion.
Bloomberg
Lawmakers are unlikely to include an update of the Electronic Communications Privacy Act of 1986 in a defense bill expected to be sent to President Donald Trump.The provisions have stalled in the Senate, where Majority Whip John Cornyn (R-Texas) seeks exceptions for some FBI procedures used in gaining access to data.
Business2Community.com
Not everyone will be interested in what you say in your emails. So you shouldn’t take it personally when people unsubscribe.
The Packet
The UK’s Exeter University is under fire because a circular email sent by its career advice service contained a motivational quote from Nazi general Erwin Rommel. The school said it has put processes in place to avoid future gaffes.
Detroit News
An email suggesting that the Michigan Republican party actively supports Attorney General Bill Schuette in the gubernatorial primary has been disavowed by state GOP Chairman Ron Weiser. It was sent without the party’s knowledge, Weiser said in a follow-up email. The party is not choosing a candidate.
MarTechAdvisor.com
Mobile is about to celebrate a milestone, with Apple App Store and Google Play approaching their tenth birthdays. Seamas Egan, associate director of revenue operations for Campaigner, explains what this means for email, and what marketers can expect in the next decade.