eo can generate higher open and click-through rates in email campaigns. But there are several best practices to master. Here is a primer on using video in email marketing campaigns.  

Email isn’t the only utensil in the marketing toolkit, so companies tend to fall back on prior assumptions, especially regarding deliverability. But many of those notions are false. Here is a list of four fallacies that email marketers have to forget. 

Trinity College Dublin lost €974,781 to email scammers. Trinity Foundation donors receive fraudulent email purporting to be from the foundation, asking for donations to be sent to alternative bank accounts.  

Small businesses are highly vulnerable to cyber attacks. Hiscox found in a study that 47% had one attack in 2017, and 44% had two to four attacks. But most victims took no action to shore up their security.   

A critic calls the Gmail app one of the best email clients on the market. Here’s a way for consumers to use Gmail’s customized swipe options to archive, delete, move to and snooze.  

Email success starts with getting your email delivered. Liviu Tanase, founder of ZeroBounce, offers some tips on how to keep your email out of the spam folder.

Everyone makes mistakes, and an email subscriber will usually be willing to forgive one. But it all depends on how you apologize. Here are some tips on how to gracefully recover. 

Email deliverability has gone through several stages: the early 90s (the email Wild West), the late 90s/early 2000s (spam overdose) right up to 2016 and email encryption and security. Salesforce’s Alex Soto discussed them during Salesforce Connections 2018. 

Email success begins with getting your email delivered. Liviu Tanase, founder of ZeroBounce, offers some tips on how to keep your email out of the spam folder. 

Everyone makes mistakes, and an email subscriber will usually be willing to forgive one. But it all depends on how you apologize. Here are some tips on how to gracefully recover.