Email newsletters are the medium of choice for a growing group of writers, researchers and “self-styled curators.” But they need a new email newsletter technology stack. 

The GDPR may be the work of “bureaucrats in Brussels with plenty of ambiguity and a pinch of overreach baked right into its 120+ pages.” But it will be good for email marketers in the end. Here is the pro-GDPR argument.  

U.S. consumers are nervous about use of data by companies, according to a survey by ExpressVPN. Of those polled, 71% are worried about how brands collect and use their data, and 34% don’t trust tech companies with their privacy. Amazon is the most trusted (30%), Twitter the least (8%). 

News sites set more third-party cookies than any other popular websites in seven European countries, according to a study by the Reuters Institute. They also load the most third-party content. 

Email marketing services are the focus of the new edition of the PCMag Business Choice Awards. The awards rate services that help campaigns design, write and send email campaigns. The winner is…

Email and social media each have advantages and disadvantages. But the channels can work well together. Here are seven ways that social media boosts email marketing campaigns. 

Buying an email database is morally wrong -- at least when done without consumers’ consent, an observer argues. Here’s why he feels it violates personal privacy. 

Rather than sending panicked emails to customers to obtain their consent prior to GDPR, Virgin Holidays accepts that it will lose some contacts. Instead, it is focusing on getting new customers in line with GDPR. 

Design must take a front seat when trying to get people to open your emails. It starts with as simple an element as the subject line. 

Google is emailing all users about its revised privacy policy, reaching billions of people. While largely the same, the new policy has been simplified. It will roll out on May 25, the day that GDPR takes effect.