AI technologies drive personalized marketing engagement. Here are five ways they can be used, starting with automated email marketing. 

Email is the primary collaboration tool within companies, used by 80% for both inside and outside messaging, according to a study by Ingram Micro. Telephone is second, with 67% saying they utilize it. 

Google will discontinue both its Inbox by Gmail app and Google+ on April 2nd. Google has been notifying users that Inbox will be going away in 15 days from March 18.   

Marketers were thrown into limbo last week when Facebook, Instagram and What’sApp went down. Here’s why email marketing remains stands tall as a cost-effective channel. 

Instagram account holders are being targeted with scam emails telling them that they have violated copyright laws. “Your account will be deleted within 24 hours,” the emails state. “If you think we make a mistake please verify, to secure your account.” The objective is to steal credentials and obtain ransom.    

Open rates, click-through rates and bounce rates are key metrics for email marketers. Here is an infographic from Salesforce on what they are and how to make sense of them. 

Businesses waited an average of three weeks to report data breaches to Britain’s Information Commissioner’s Office prior to GDPR, according to Freedom of Information data requested by Redscan. And 91% failed to include important information such as the impact of the breach and dates.  

Wednesday’s Facebook outage was the largest mishap recorded by Downdetector since its founding in 2012. Its systems processed roughly 7.5 million problem reports. 

Many marketing emails read like advertising — and they often end up in trash bins. Emails should read like a casual conversation between you and your subscribers. Here are some creative tips on how to communicate with — not to — your customers.  

The average email unsubscribe rate is 0.27% for retailers. That means a brand with 1 million subscribers will lose almost 350,000 of them. Email preferences can help you reduce that churn. Here’s how.