A huge debate persists over the relevance of email marketing. Here is a review of the arguments. The verdict? Email still has a bright future if brands maintain the right ideas and tools. 

Political candidates are sending emails with increasingly verbose subject lines. For instance, Bernie Sanders has sent one with 46 words — a far cry rom Barack Obama’s one-word line: “Hey!”

Google has launched a new Chrome extension called Suspicious Site Reporter, which allows users to report questionable sites and fully benefit from Google’s Safe Browsing feature.

Wayfair is sends a series of marketing emails triggered by shopper behavior. Here is a case study, examine the elements from subject lines to frequency.

Email marketing works. Here are four case studies of business owners who used email to increase customer loyalty, close more leads, improvement user onboarding and engagement or boost one-off sales.

Email remains the most effective marketing channel, despite the advance of other technologies. It is a cheap form of direct marketing, and at its best is highly targeted. Here are four reasons why it works.  

The UK Information Commissioner’s Office admits that its own website doe not comply with the GDPR. The ICO’s use of cookies is not up to EU standards. 

Abuse emails can be found in every subscriber list. What are they? They are the accounts of people who tend to mark email as spam. They can affect a firm’s sender reputation, and should be removed. 

ABC affiliates promoted a ‘birthday card’ for President Trump -- but the card was actually a petition website designed to harvest email addresses, and ABC has removed it. 

The names and addresses of families with transgender children were exposed in a data breach. More than 1,000 pages of confidential emails sent by parents to Mermaid in 2016 and 2017 were leaked.