Dell saw a 109% jump in revenue when it used GIFs in work emails. Here’s a rundown on the history — and uses — of GIFs. 

The proposed New York Privacy Act, which went further than other bills by allowing a private right of action, failed to win passage in the recent legislative session. The bill had critics on both the business and consumer advocate sides. 

The data breach suffered by Evite in May, initially believed to affect 10 million users, may impact over 100 million. The data breach monitoring service Haveibeenpwned.com has found this database dump. No financial information or social security numbers were revealed.

Retailers wonder whether to stick with traditional channels or go all-digital. Here is an analysis of how two firms fared using different strategies. 

Tech giants facing a new French tax of 3% on digital services may have trouble figuring out how much they’ll owe. Among the details that remain unclear is how to count the number of users in France. 

A new TrickBot malware attack may have compromised up to 250 million email accounts. A report by Deep Instinct has revealed a variant that teams up with an email-based infection module called TrickBooster. 

On top of GDPR and California’s pending privacy law, Massachusetts is considering a proposal that seems at odds with the tech-friendly atmosphere in the state. Jeffrey Lauria, VP of technology at iCorps Technologies, offers four suggestions for how brands can comply with these regulations. 

A Providence Journal editor received an email with the subject line: “Rhode Island ranks as the safest state for kids.” The claim was overstated — Rhode Island was only one of 14 states with no amber alerts. Then the email got down to business — pitching a product. Journal executive editor Alan Rosenberg weighs in on the misleading emails rolling into the paper’s inboxes.

Customer service teams must keep three things in mind if they want to comply with GDPR: Consent management, customer data access and/or retention management and incident management, according to Forrester. Here is an analysis. 

We’re already well into 2019, but experts are still making predictions about this year’s email marketing advances. Here are several, ranging from growing interactivity to visual advances.