Email newsletters are booming in the UK. For instance, Politico’ daily London Playbook has 50,000 subscribers and is read at 10 Downing Street.

Don’t start launching an email campaign unless you’re up to date with data privacy legislation. Here’s what you can and can’t do in email marketing under GDPR and CCPA. 

Technology plays a key role in creating a memorable customer experience. A brand can send customized emails, deploy dedicated landing pages and utilize such advanced tools as intelligent live chat. Here’s a guide to how. 

Email blasts are often seen as spammy, and can irritate people who don’t want irrelevant emails. But they can help improve brand recognition when properly done. And they can quickly get the word out on a promotion. Here are 20 tips on how to send them.

Blackbaud, a cloud software company that serves universities and other non-profit institutions, suffered a ransomware attack in which data was copied. The company paid a ransom to have the data deleted. 

Thousands of UK residents have lost their ability to send receive emails due to a “colossal” BT outage. However, broadband and phone do not appear to be affected. 

Email marketing will be a waste of time if recipients don’t open your emails. Here is a guide to writing subject lines that will appeal to your customers. 

Email can help you reach out to customers, drive sales and provide information. Here is a primer on creating an effective email marketing strategy. 

Retailers have to change their email strategy in response to the pandemic. Context and relevance are must-have in the post-lockdown world, says Ometria’s Hannah Stacey.

Based on email and other data, the average workday lasts 48.5 minutes longer than it did before after COVID-19. People are sending 1.4 more emails to their colleagues, and the number of meetings has risen by 13%.