Inside Indiana Business
Coles Marketing has named Anna Wetzel as email marketing manager. Previously, Wetzel served as email coordinator at The Prosper Group.
TechRadar
Gmail has made a change to its login page. Users signing in now see Google Workspace branding instead of the previous Gmail view.
The Register
IBM CEO Arvind Krishna is allegedly downplaying the company’s email troubles. Meanwhile, there have been server crashes and the partial email outage could affect company revenue.
Social Media Today
Salesforce has created an infographic laying out the metrics email marketers should track. The basic measurements are open rate, bounce rate and click-through rate.
The Cut
Email newsletters have given rise to a new literary genre. Spurred by services like Mailchimp and TinyLetter, they have grown as a business tool and are allowing writers to circumvent existing publications.
Business2Community.com
Email marketing produces a high return on investment, but it’s not guaranteed. Here are ways you can drive ROI — and get a big bang out of your email campaigns.
CPO Magazine
Attitudes about privacy are changing among both consumers and companies as AI becomes prevalent and onerous legislation is passed. Here is a listing of best practices that can keep brands out of trouble.
Los Angeles Business Journal
Initiative is using GumGum’s contextual advertising technology. GumGum utilizes AI to scan web pages to find the place placements for ads. Here’s how it works.
Email providers say they are not scanning emails for ad targeting. But they still scan them to prevent phishing. Here’s a rundown from Consumer Reports on current scanning activities.
Human Resource Executive
Email company Mailchimp is closing its office next week to give its 1,200 employees a summer break. The firm took the same approach last year, closing between Christmas and New Year’s.