BIMI (brand identifiers for message identification) could become the new standard for email marketing. Why? Validity’s Danielle Gallant explains that BIMI can boost brand recognition and email engagement. 

Intuit’s purchase of Mailchimp could have this impact on small businesses: Some might scrap their monthly email newsletters and start sending more pertinent, revenue-generating emails. Gene Marks, head of the Marks Group, explains why. 

The Friends of Ron DeSantis political committee has sent an email blast criticizing President Joe Biden for his handling of the Haitian immigrant influx, among other things. The email comes as DeSantis was slated for a Monday fundraiser in Dallas. 

Retailers are facing labor shortages and supple-chain disruptions even while consumer demand spikes as the holidays approach. Here’s how to deal with this perfect storm of trouble for this year’s holiday email marketing. 

Epik, a domain registrar and web services provider that reportedly services conservative groups, has suffered a data leak affecting over 15 million email addresses. The hack reportedly was perpetrated by hacktivist collective Anonymous. 

Apple’s iOS15 will be released on Monday, and it will include the feature called Hide My Email. CNET explains how consumers can use this tool, which email marketers have feared for months.  

Email identifiers will be essential in the future. But first-party data is about much more than emails. OpenX’s Rich Calkins explains why. 

Google is experimenting with email newsletters, following the entry of Facebook and and Twitter into that market. Google’s R&D internal R&D division, has a new project called Museletter, that would allow anyone to publish a “Google Drive file as a blog or newsletter to their Museletter public profile or to an email list,” Techcrunch reports.

Email automation not only serves as a marketing capability, it also drives big merger deals, as shown by Intuit’s purchase of Mailchimp for $12 billion. Other such integrations include Salesforce-Pardot, Oracle-Eloqua and Adobe-Marketo. Here’s a guide to email automation and how it can your company. 

Email services seem to be a dime a dozen. And low-cost providers often have deliverability issues. Here is a guide to picking the right email marketing service for your business.