A new use has been found for DMARC (Domain-based Message Authentication, Reporting, and Conformance). The email security standard may also help prevent ransomware attacks. Here’s how. 

One issue afflicting email marketers is “bright-and-shiny disease. Origin's Ryan Phelan advises those in the trenches to three questions before leaping to obtain shiny things. First, is there a performance indicator?

Google is rolling out a Material You redesign for some Gmail users on Android 12. The feature supports dynamic theming for designs that are “personal for every style, accessible for every need, and adaptive for every screen,” Google says. 

The first step in email marketing is to build a list. Here are five email list-building strategies, ranging from exit-intent pop-ups to building more landing pages.  

Apple’s iCloud is experiencing outages. Apple admits that “some users are affected” and may be “unable to send, receive, or access mail.” 

Apollo Global Management’s $5 billion acquisition of Yahoo, formerly known as Verizon Media Group, is now complete. Verizon retains 11% of the company. 

Email's marketing role will grow as third-party cookies disappear. Here’s an analysis of the new digital environment.