Protonmail, the Switzerland-based email firm,  is offering a system that prevents senders from being tracked by recipients who open their messages. It is based on a client-side encryption approach. 

Email may mask emotional leakage better than any other medium. But emotions relayed email are perceived as highly inauthentic, a study found. 

An email phishing campaign is spoofing the U.S. Department of Labor, pretending to seek bids for government projects. The emails appear to come from no-reply@dol.gov, a real domain, Inky reports. 

People who achieve inbox zero on Gmail have a new graphic. It shows three empty boxes with the message: “You’re all done.” But those “aren’t mailboxes,” Android Police writes. “They aren't even office out trays. They're cubbyholes that wouldn't look so out of place in a kindergarten.”

Apple is warning users about emails from scammers attempting to schedule “tech calls.” Consumers who push a link purporting to open a support case will have their personal information stolen. 

Salesforce Pardot is B2B marketing software featuring AI-driven lead management and analytics. Tt allows users to automate email campaigns. Here is a product review.      

Email security firm Mimecast has rejected a takeover bid from Proofpoint that exceeded by 15.5% the $5.8 billion offer made by equity firm Permira, on anti-trust grounds. Proofpoint provides security technology to enterprise companies, while Mimecast serves SMBs. 

Brands planning their email marketing strategy for 2022 have many options to consider. Here are seven email trends to consider, presented in infographic form by Red Website Design. 

Zero-party data is the data provided directly by customers. It differs from first-party data, which is based on behavior and third-party data that comes from cookies. Here is a guide on how to utilize zero-party data. 

CRM systems are useful for sending small numbers of emails to contacts. But small businesses need an email marketing platform for sending out more than a few hundred emails at a time. Here’s why.