Google is flashing possible changes to Android as its 1/0/2022 developer conference. Cross-device updates leads among four updates mentioned on Twitter. 

Apple Mail is getting high marks from privacy advocates for blocking email tracking. Apple is allowing consumers to take their privacy back.   

Microsoft’s web-based Outlook client is now working for work and education accounts, but not for personal email. There are a few tweaks, but the new app is almost identical to the current Outlook Web experience.  

Personalization is ineffective due to poor data quality, and should be replaced with creative that reaches everyone. Here is the argument against personalization as now practiced. 

People starting a business need a plan and email marketing software, among other things. Here are tips for starting a commercial email company.   

Brands face obstacles when seeking to reactivate inactive email subscribers. For one thing, there is no set definition of “inactive subscriber.” And brands have flawed visibility into email engagement, Chad S. White argues. 

Mimecast, an email management firm based in the UK, has experienced a power outage in one of its U.S. data centers. This is causing service disruptions. 

Marketers face hurdles with personalization and data capture as new privacy measures take effect. Cynthia Price, senior VP of marketing at Litmus, explains why. 

Marketers often wonder what KPIs they should be tracking. Ecommerce veteran Christopher Dobroth discusses his favorites, including email open and click rates 

Businesses are investing more in earned and owned marketing channels to in response to changes in the privacy landscape. SparkPost’s April Mullen analyzes this shift.