Email remains the top go-to marketing channel. But not every brand is effective and efficient when sending email. Here are five mistakes that can kill email marketing productivity. 

Content has many forms and purposes. But brands have to be especially careful when repurposing it for email marketing. Here’s a guide on how to go about it. 

Marketing tech firm CM Group has hired Nathan Sheranian as vice president of people. The placement was made by Artico Search.

A hacking group linked to Iran’s Ministry of Intelligence and Security is sending phishing messages to compromised corporate email accounts. The group is the MuddyWater hackers. 

A double opt-in process can help brands protect their sender reputation and email deliverability. Here are four ways to maximize double confirmations for email. 

SellScale, which hopes to help companies send more personalized emails at scale, has raised $3 million in funding. Its platform uses generative AI to craft more natural sounding emails.   

Warner Bros. Discovery has been working on a program to personalize email across its digital divisions. Here is how it is working, starting with email for the Eurosport TV network. 

The UK’s ICO has issued a guidance on how its Privacy and Electronic Regulations apply to direct marketing by email. Here are the definitions and the rules.   

It’s not easy engaging customers when the economy slows down. How do you do it without blowing your whole budget? Katrina Wong, Twilio Segment’s marketing VP, explains how.