It’s no easy thing embedding images in HTML emails. Here is a guide to different techniques, including CIO embedding, inline embedding and linked images. 

Companies often struggle to measure their digital marketing ROI. Here is an overview on the metrics that are essential for measuring ROI.

Substack has denied reports that it is in financial trouble. “Just last week, the company raised millions in a community round,” Substack’s Helen Tobin writes. And the company says it is not now being restricted by Twitter. 

Business email compromise (BEC) attacks have increased by 72% over the past year, according to Armorblox. And 56% of those attacks bypassed legacy security filters. Here is an analysis of the findings.

Facebook has recovered from a worldwide outage that left users unable to search for friends on Tuesday morning. The problem was resolved in roughly one hour. 

ChatGPT is being challenged by Microsoft’s Bing and Google Bard. Which AI chatbot is the most helpful to users? Here is an analysis. 

Artificial intelligence is having a major impact on marketing. Here is an analysis of what brands need to prepare—and what it claims is the truth about AI.  

Email marketing is changing. Take omnichannel integration and AI and ML adoption. Chad A. White lists the five biggest changes from a decade of email marketing evolution.  

Consumers are worried about a possible recession. But so are email senders. Here are six tactics for creating recession-proof email marketing.  

Email newsletters are widely used by writers and artists to keep their audiences engaged. But how do they choose a newsletter platform? Here is a roster of nine platforms that creatives can use.