Email marketing is an effective way to connect with your audience. But here are tools that you nay have overlooked: email tracking for Gmail and signature management software. 

AI will fuel the “autonomous enterprise,” a firm that uses full AI capabilities to teach itself better processes and business logic, Pega CEO Alan Trefler predicted at the PegaWorld conference this week. Translation: the enterprise as a self-driving car. 

Threat actors are leveraging Gen AI tools to send persuasive email attacks, according to a study by Abnormal Security. While past phishing attacks have been easily detected due to typos and grammatical errors, generative AI can help create flawlessly written emails.   

TV channels can utilize email to build viewership and reach subscribers. Here is an overview on how email can interact with TV. 

Gmail’s blue checkmarks have been successfully faked. Here is a report on what can go wrong when scammers figure out how to impersonate legitimate email senders. 

The Trump campaign got out a fundraising email less than an hour after news broke that the former president had been indicted. It invited supporters to prove their loyalty.

Brands are filling up inboxes with offers for people to unsubscribe from Father’s Day emails because they might find them upsetting. Here are factors to consider before creating such a limited-term opt-out. 

With cookies set to disappear, contextual targeting can enable marketers provide personalization without them. Here is an overview of how contextual targeting can be used to engage customers in a privacy friendly way. 

Subscription retailer BarkBox has tested two email marketing campaigns for its Durable Dental Chew, achieving conversion increases of 16% and 30% in January. In addition, it launched SMS last year, and now has 175,000 subscribers. 

A Gmail security vulnerability related to BIMI (Brand Indicators for Message Identification) has led to a “Priority 1” investigation by Google. The issue stems from  a third-party security vulnerability that allows bad actors to appear trustworthy.