• General Dynamics Launches Cloud Email Services to Government
    Defense industry contractor General Dynamics is one of 17 companies selected by the General Services Administration (GSA) to provide email services to federal, state, local and tribal governments. In addition to core email functionality, the service includes office automation, electronic records management, migration and integration services.  
  • J2 Global Adds CRM Features to Cloud-Based Email Service
    Email Services Provider j2 Global, creators of Campaigner, have launched CampaignerCRM. The new application includes lead tracking, sales process and management, social media integration and other features aimed at the small business CRM space.
  • Syrian President's Email Hacked Because of World's Worst Password
    In February, over 3000 of Syrian President Bashar al-Assad were released to the Guardian. This week, the hacker who obtained the emails explained how he gained access to the President's account once he identified the President's personal email address. "You always call the heads of regimes morons, so let's try to work like morons," he told The Times of Israel. Immediately one of the hackers working on the project tried the password "1234" and successfully logged in.
  • Cross-Sell and Up-Sell Tactics for Email
    Cross-Selling and Up-Selling present email marketers with the opportunity to reach customers with targeted and relevant offers. Doing it well requires taking advantage of data from multiple sources (sales records and email behavioral data), recruiting resources that allow for the merchandising, analytic and technology solutions that product the highest likelihood of success, and identifying the most apporiate time to send each message. 
  • Case Study Finds Clarity Surpasses Cleverness in Subject Lines
    A email case study conducted by AWeber Communications pitted clevery-crafted subject lines (e.g. "Threadless’ Frequency Alert: Hot or Not?") against clearer and more straightforward constructs (e.g. "43 Free Animated GIFs For Your Email Campaign"). Clarity emerged as the clear winner, garnering an average of 541% more response across a range of engagement metrics. 
  • Mobile Email Opens Climb to 36%
    According to a new report by Knotice, mobile email open rate during the first half of 2012 was 36%, up from 27% for the last half of 2011. The report also predicts a "mobile tipping point" where brands will see the majority of their opens occurring on mobile devices within the next 6-12 months. 
  • Facebook Repairs Misconfiguration That Allowed Spam to Friend Lists
    A hole in Facebook's scraping protections is blamed for a spate of spam emails sent from compromised email accounts to their Facebook friends lists. The messages were personalized, both with the spoofed sender's name and the name of the recipient. According to Facebook, the incident was isolated and "was neither a mass compromise of Facebook accounts nor any leak of private information."
  • A CrownFriedChicken.com Address of Your Very Own
    If fans of a brand will wear a shirt with its logo, post on its Facebook wall or champion its products in Amazon.com reviews, might they also adopt its domain name for their own email address? Crown Fried Chicken thinks so, and is allowing its customers and fans to create their own @CrownFriedChicken.com email addresses. 
  • New Kindle Fire to Include Email App
    Amazon revealed in the press launch of its new Kindle Fire tablets that for the first time the devices' operating system will have in integrated email application. The app will integrate with Gmail, Hotmail and Yahoo!. Pricing for the new tablets will begin at $159 for the original Kindle Fire with the upgraded operating system, $199 for the 7-inch version, and $299 for an 8.9-inch HD version. These price points and the integrated email app will make the Kindle Fire an important mobile platform for email marketers. Amazon CEO Jeff Bezos indicated in the press release that the original Kindle …
  • The 4 Distinct Personalities of Connected Consumers
    A new study by the IBM Institute of Business Value surveyed over 3,800 consumers in the U.S., U.K., China, France, Germany and Japan in order to determine how people interact with technology, brands and each other. The study revealed four distinct personalities of connected consumers: Efficiency Experts who use email and social media to simplify their lives, Social Butterflies who rely on social media, IM and mobile phones to call, text and tag their friends instantly, Content Kings whose principal motivation is to consume digital content including movies, games, music and news, and Connected Maestros who integrate news, entertainment and …
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