New York Daily News
A new study from mobile security software firm Good Technology has found that 50% of American respondents admit to routinely sending work email while in bed. 57% compulsively check email while on family outings.
The New York Times
In June 2012, Google began warning some Gmail users that malicious state-sponsored activity could result in compromised email accounts. This week the attacks continued and Google has alerted tens of thousands of users. Cybersecurity experts suspect that the attacks are coming from a number of countries in the Middle East.
Equities.com
WhichTestWon.com and AWeber are collaborating on a new conference focusing exclusively on A/B Testing for email marketing. The Email Testing Workshop is a one-day event scheduled for November 1, 2012 in Philadelphia and will cover opt-in forms, newsletter templates and frequency, subject lines, triggered and transactional messages and landing pages.
Smithsonian.com
A Google software engineer explains the math behind Gmail's spam filtering technology, and how Google accomplishes Machine Learning to get even better at spam filtering the more spam its users receive.
CIO
Running enterprise email in the cloud - called Email as a Service or EaaS - is gaining momentum, particularly in government agencies owing to the administration's Cloud First policy. But migrating to a could-based email system is proving challenging, complicated by identity management systems, calendar, address book and other collaboration technologies, mobile and at-home email access for employees, as well as trade agreements and politics.
NASDAQ
ExactTarget has promoted Scott McCorkle from COO to President, Technology and Strategy. Replacing him as COO is Andy Kofoid, formerly EVP of Global Sales. McCorkle joined ExactTarget in 2005, while Kofoid came on board in 2010.
Grexit today launched a collaboration tool to add shared email labels and folders for businesses using Google Apps. Data from the McKinsey Global Institute suggests that collaborative tools can reduce the time workers spend in email by 25-30%.
MarketingLand
New mobile market share data from ComScore reveals that Google's Android and Apple's iOS have both gained share over the three months ending in August 2012, while RIM and Windows have slid further. Android leads the market at 52.6%, up from 50.9%. Apple's iOS follows at 34.3%, up from 31.9%.
Zap2it
New Yahoo! CEO Marissa Mayer has just given birth to a baby boy. Blogger Jeff Jarvis reports to have received a group email from Mayer, asking for crowdsourced suggestions for a name for the baby. "How digital can you get?" exclaimed Jarvis on Twitter.
DailyFinance
Return Path will now incorporate Symantec's Trusted Domain List data feed into its anti-phishing tool, used by marketers to prevent phishing attacks against their brands. The integration reduces Return Path's false positive rates, allowing marketers to respond more quickly to phishing attacks.