• Illinois Law to Stop Flash Mobs Targets Electronic Communications
    Illinois governor Pat Quinn has signed a law that is designed to fight flash mobs of teenagers gathering in public places by targeting their electronic communications. The legislation states that an ISP must provide, "at a minimum, the name, e-mail address, internet service provider address, and location information (if available) of the person to which the communication identity is registered" if a law enforcement officer who has probable cause asks for it. The idea is to preemptively shut down these physical manifestations in the digital world.
  • Australian Retailer Oo.com Signs Up With Responsys
    Australian online retailer Oo.com.au has tapped digital marketing services company Responsys to help build out its digital marketing programs. The retailer, which sells products from housewares & electronics to fashion & beauty is tasking Responsys with creating an integrated cross-channel CRM program to build better relationships with its customers.
  • Brokerage Firm Hit With $9M Fine For Email System Failures
    Brokerage firm LPL Financial was fined $9 million by The Financial Industry Regulatory Authority for 35 "separate, significant email system failures," as well as for making material misstatements to regulators during their investigation. LPL is also required to establish a $1.5 million fund to compensate potentially affected clients. This is the largest penalty Finra has ever handed out for an email violation.
  • Square Tests Email Payments in Invite-Only Beta
    Mobile payment services company Square has introduced a new service that will allow people to send money via email. The tool is called, "Square Cash," and right now it is only available in beta invite-only format. But the website's page for it shows an email to a friend with a $25 payment, with a Square email address in the CC line.
  • Charity: Water Uses Email to Raise More than $2 Million For Clean Water in Rwanda
    Charity: water was looking to raise $1.7 million to deliver clean well water to 26,000 people Rwanda's Rulindo District, an area where 70% of the population doesn't have access to clean water. The non-profit worked with Responsys to send a series of messages telling the story of the people in Rwanda to targeted lists of potential donors. In a little over a month, the company had raised $2 million and the company saw email open rates increase 21 percent over the previous year's campaign.
  • Barnes & Noble Reportedly Going to Add Email Client & Web Browsing to eReader
    Barnes & Noble is going to be adding a web browser and an email client to its Nook Simple touch eReader next week, according to reports. According to the source, this update will hit on June 1st. For now, the Nook Simple Touch only offers users limited web access through a hidden web browser.
  • Sending Relevant Emails is a Challenge For E-Commerce Companies: Bronto
    According to a new report from email marketing services company Bronto, creating relevant emails is a bigger challenge for e-commerce marketers than driving conversion rates. For the report, Bronto interviewed 200 online retailers and brand marketers and 31% replied "making email targeted and relevant," while 24% said "driving orders." The report also revealed that 58% of online retailers said that conversion rate was the key driver of email revenue, and 30% said list growth was a key driver in revenue.
  • Spam Accounts For 65.9% of All Email
    According to online security company Symantec, 65.9% of all email is spam. And while a majority of these malware messages get caught in filters, this wastes a lot of time, network bandwidth and computer power, argues Jeremy LaTrasse, CEO/co-founder of Message Bus and a co-founder of Twitter. To fight the spam problem, LaTrasse urges mass senders to follow ISP rules and policies, keep up to date on sending laws, use SPF and DKIM tools, as well as to scan the web for "cousin" domains, fake sites that exist with names similar to their brand.
  • North Carolina Law Makes It Illegal For Tesla to Email Customers
    In North Carolina, a new law passed by the state Senate would make it illegal for automakers from "using a computer or other communications facilities, hardware, or equipment" to sell cars to citizens of North Carolina. The electric carmaker Tesla has no dealerships in the state and would therefore be unable to conduct business via email. The law is an update to a 1970s measure that was passed with the intention of protecting franchised dealerships from competing against dealers owned by car companies. The current bill is being sent to the state's House of Representatives where it will be voted …
  • CQuotient Introduces Personalized Recommendations Tool for Email Marketers
    CQuotient, a Bain Capital Ventures-backed startup, has introduced a new email marketing tool to the marketplace that marketers can use to send personalized emails. The tool creates emails with recommended products based on data that a marketer has about each individual customer. CQuotient, which sells its product in a software-as-a-service mode, has six retail clients including The Children's Place.
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