Fourth Source
Consumers often sign up for emails in hopes of getting discounts, according to a new report from the Direct Marketing Association (DMA). The DMA recommends taking advantage of this by testing email subject lines such as '% off,' which could be more effective than 'half price' or 'save.' The report also found that subscriptions to branded emails are down from 43% in 2012 to 34% in 2013.
TechCrunch
Dijit, an app designed to help consumers keep track of their favorite TV shows, has added a new button that lets consumers receive email alerts for the broadcast of whatever shows they are interested in. After a user clicks the button, they are asked to share their email address or to connect through Facebook Connect. In addition, a user must share details about their cable or satellite TV provider.
The Huffington Post
Actress Fran Drescher is reportedly dating Shiva Ayyadurai, the Massachusetts Institute of Technology graduate who by some accounted invented "email." Ayyadurai has been credited as being the first person to hold the copyright for electronic mail, which he supposedly developed in 1978, though there are varying accounts of origins of email.
CMSWire
Marketo has released a new email marketing tool that is designed to help email marketers provide a more personalized email experience using automation. The tool is called Dialog Edition, and it helps marketers move from a more traditional campaign-based email marketing approach to an automated approach that sends personalized messages in real-time. The new software be available on Oct. 25.
Nextgov
Emails from government agencies to citizens were down more than four-fifths during the partial government shutdown, according to GovDelivery the company that manages email alerts for about half of federal agencies. The week before the shutdown, GovDelivery's platform systems sent more than 650,000 government emails to more than 66 million subscribers on behalf of 170 federal organizations. During the week of Oct. 6 when the shutdown was in effect, the company sent less than 1,200 emails to 17 million subscribers from less than 75 federal organizations.
TechCrunch
Mobile messaging app Ping, a tool that turns emails into real-time conversations, has rebranded and its new name is hop. The name change comes after legal concerns were raised by PING Golf. The hop app has also been updated and optimized for iOS 7. The latest version bring about new features that mimic traditional email correspondence including the cc: and bb: fields.
PandoDaily
Email sorting application Boxer has raised $3 million in a seed round lead by Sutter Hill Ventures. The app supports email clients including Yahoo, AOL and Gmail and integrates with Dropbox, Google Drive, Box, and Evernote. The company is hoping to expand into enterprise services.
The Verge
When Lavabit owner Ladar Levison shut down his email encryption service back in August, he did so abruptly. This left some users locked out of their privatized communications. The company wants to help get users their data back. For a brief period this week, users can get a new SSL key and then on Friday at 7pm Central, users will be able to download an archive of their stored email messages.
In a move to prevent email users from overloading their inboxes, CargoLifter is offering a new service that lets email users automatically upload their email attachments to their favorite cloud-storage service. Rather than attach a large file to an email message, users can upload their file to their preferred cloud storage company. CargoLifer then provides a URL for downloading the file, for users to share in their email. The recipient can click on the link to download the file.
TechCrunch
Slice, a mobile shopping app that leverages a consumer's email inbox as a source for commerce data, has released its first major update. The app, which already lets you offer the ability to track your order confirmations, shipments, online spending and price drops, has added a recall alerts. A few months ago the company received $23 million in Series B funding.