News.com.au
Poorly written emails can get in the way of doing business, according to a new report from the Australian analyst company Galaxy Research. The survey, which was underwritten by virtual office group Servcorp, revealed that 58 percent of business leaders say that poorly written emails with grammatical errors will influence how they respond. "Nothing says more clearly to a client or prospect that they are just another item on your to-do list than being too busy to return a voicemail or receiving a rushed typo-ridden email," Marcus Moufarrige chief operating officer of Servcorp told News.com.au.
MarketingProfs
The majority of digital marketers (74 percent) use general email sign-up forms on websites, according to a new report from ExactTarget. These forms are effective 42 percent of the time. The report was generated from a survey of 395 digital marketers in which respondents identified tactics they use to grow their email lists. The report also revealed that 45 percent of digital marketers are capturing email addresses on Facebook, which has a 31 percent effectiveness rate.
Time
Miranda July's ongoing email-based art exhibit called, "We Think Alone," has come to an end. For the past 20 weeks, July sent a collection of emails that were previously sent by ten famous people based on a specific theme. Lena Dunham, Kirsten Dunst, and Kareem Abdul-Jabbar were among the participants. Themes ranged from emails about the body to emails about computer problems. The project had 104,892 readers from 170 countries.
TechCrunch
Email productivity company Yesware has acquired the email file-sharing company Attachments.me, in a deal whose terms were not disclosed. The acquisition comes after Yesware recently raised $13.5 million in Series B funding. Attachments.me is shutting down and will be rolled into Yesware. The company's five employees will join the Yesware team but work from San Francisco, as Yesware is base in Boston.
TechDirt
The FBI is investigating a website owner that forwarded an email in which someone was threatening to hack his site. The email was misinterpreted by an FBI agent who took the email to be a threat against the organization and then began monitoring the man for six years. Despite not finding anything on the guy, the agency continued to spy on him which cost him some donors when the news became public.
PC Magazine
Apple has issued a new update to help OS X Mavericks users who are having trouble with their Mail app. Apple started getting complaints that Gmail account messages were having stability and compatibility issues last month when the new Mac operating system rolled out. The update fixes an issue that kept those with custom mail settings from deleting or archiving messages.
KRQE
Jamie Estrada, the former campaign manager of New Mexico Gov. Susana Martinez, has pleaded not guilty to email hacking. Estrada denied the two charges in a plea entered by his attorneys on Thursday in federal court. Estrada is accused of illegally intercepting the governor's emails after she had fired him in 2009.
CNN.com
Business tycoon Warren Buffett talked about his personal technology use during an interview with Pierce Morgan this week, revealing that he's only ever sent one email in his life. "I sent one e-mail in my life," he said in the interview. "I sent it to Jeff Raikes at Microsoft and it ended up in court in Minneapolis, so I am one for one." The interview airs on CNN tonight.
Investors.com
By refocusing itself on its core email marketing foundation Constant Contact is making money again, according to a report on Investors.com. The company had pivoted away from its core offering to tout its social and mobile wares and this lead to a drop in revenues last year. While the company is still selling additional services, the company has returned to focusing on its core email offering which is helping increase revenues.
Wired
Wired has written a piece to help train consumers how to filter email marketing messages. "Create a filter for incoming mail that flags anything containing the word 'unsubscribe' and shunts it into a folder of its own," reads the tip. Readers that take this advice will be creating their own form of Gmail tabs, by filtering promotional content into its own folder. The jury is out on if filtering hurts marketers or if it actually helps them get due attention when the consumer is ready to shop.