• Minimus.biz Case Study Illustrates How Email Can Drive Pinterest Engagement
    Minimus.biz, an e-commerce site that sells travel-sized products, wanted to grow their Pinterest presence and created an email marketing campaign to do so. The emails encouraged recipients to explore the company's Pinterest page and check out "small things." The campaign helped Minimus increase its average monthly Pinterest followers increase by 304 percent. In addition, the company saw its monthly average repins increase by 115 percent.
  • Man Faces Sentencing For Allegedly Stealing 100,000 Email Addresses of iPad Users
    Andrew Auernheimer, a man who stands accused of hacking into AT&T's servers and stealing more than 100,000 email addresses from iPad owners, faces sentencing in a federal court in New Jersey today. Prosecutors claim that Auernheimer was part of a group of individuals that illegally accessed AT&T's website to gain the list of email addresses. Then he allegedly gave the email list to the media blog Gawker, which published the names in redacted form.
  • Dropbox Acquires Mailbox, An App For Organizing Email
    Dropbox has acquired email application company Mailbox, in a deal whose terms were not disclosed. The company will continue to operate the email inbox organization tool as a stand-alone app. The app is designed to help users manage their inboxes and includes the ability to delete messages, save emails for particular times in the future, and get push notifications from messaging.
  • Illinois Police Department Warns Consumers About Tax Scam Emails
    The Wheaton, IL Police Department is warning consumers to beware spam email messages from scammers promising to give tax advice and assistance. These spam emails may look like they come from the IRS or legitimate tax services companies, and can even include tax forms. But, the police department warns, they are designed to trick consumers into sharing personal information.
  • Consumers Are Becoming More Open to Email Marketing
    Consumers are becoming more open to receiving email marketing messages, party due to the popularity of smartphones. According to new research from email marketing services company BlueHornet, 43 percent of consumers read emails most frequently on their mobile phones. The report also found that 63 percent of consumers said that they would make a purchase from an email that they viewed on their mobile device.
  • CDC Warns That A Third Of Drivers In U.S. Are Emailing & Texting While Driving
    One in three drivers uses a mobile phone while they are driving, according to a new study by the Centers for Disease Control and Prevention. Thirty-one percent of U.S. drivers admitted to reading or sending a text message or an email while driving, according to the report. This is double the amount of drivers texting and emailing while driving in Spain.
  • Defense Department Has 1 Million Email Users
    The United States Department of Defense has become one of the largest independent email systems in the world, claiming one million users of its consolidated private cloud email platform. The government organization expects that number to reach 1.5 million users by this summer. The growth is stemming from the military's push toward an enterprise email system which began two years ago. The Army is almost fully migrated and the DOD is currently migrating other agencies within its organization.
  • How To Integrate Big Data With Your Email Marketing Program
    Using big data has become important to executing successful marketing programs. Strongmail's SVP of marketing has outlined some tips to help marketers integrate their big data strategies with their email marketing programs. His advice includes integrating CRM data, integrating any data that is siloed by channel and analyzing all of this data, among other things.
  • Microsoft Says Email Outage Caused By Overheating Data Center
    Microsoft has attributed the 16-hour outage of its Outlook.com email service that occurred yesterday to "a rapid and substantial temperature spike in the datacenter." The service disruption prevented users from accessing parts of SkyDrive, Hotmail, and Outlook email accounts.
  • Groupon Violates Email Opt-In Rules In Australia
    Groupon has been warned about sending emails to consumers in Australia who have not subscribed to its marketing program. The Australian Communications and Media Authority (ACMA) has alleged that Groupon is in violation of the country's Spam Act for not making the unsubscribe process clear and easy, as well as for failing to remove the email addresses of those who have unsubscribed from the company's list within five days of the request.
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