A malicious email that claims to be coming from PayPal is going around. The spam email asks the recipients to confirm their identity by filling out a form and sending it to back to a fake PayPal account. The scammer also solicits a photo of the recipients, as well as proof of address such as a bank statement or a utility bill.

It is pretty well-known in the email industry that the ISPs will blacklist companies who continue to send emails to unused email addresses. In a new white paper from email marketing services company Listrak called, "From Acquisition to Win Back: E-mail Deliverability Tips for Every Stage of the Customer Lifecycle," the company reveals that ISPs are increasingly rewarding good emailers and making sure that the messages send my these mailers is landing in a consumers' inbox.

Republican media consultant Nick Everhart and his two associates Matt Parker and PJ Wenzel were fired from The Strategy Group for Media, a prominent GOP advertising firm that makes TV ads for Republicans, via email. Roll Call reports that Everhart got the message with the bad news just 12 days after signing a non-compete agreement.

American programmer Ray Tomlinson sent the very first email ever sent to himself in 1971. "The test messages were entirely forgettable. . . . Most likely the first message was QWERTYIOP or something similar," he wrote. ARPANET sent the first spam email to 393 people in 1978.

"Targeting clickers and buyers drives more revenue than targeting likers," writes David Daniels, founder of email consultancy firm, The Relevancy Group in a piece penned for ClickZ. Daniels argues that marrying social and email data together makes for a more effective marketing approach. According to new metrics from the Revelancy Group, the majority of marketers are not taking advantage of "clickers and buyers." The research shows that 30 percent of email marketers are segmenting their lists and targeting by click throughs and 30 percent are targeting by transaction activity.

The Louisiana state legislature is considering a bill that would prevent employers and public school teachers from demanding login information for email and social media accounts. If passed, House Bill 314, employers and educators in the state would be prohibited from requiring recruits to share this personal account information in order to get hired or admitted to an academic program. The bill was filed in response to a couple of high-profile cases in other states where employees and students were threatened after they allegedly participated in objectionable behavior on social media sites.

Last week, Yahoo announced plans to shutter its email service in China, becoming one of a few major Internet companies to withdraw from the country. As Forbes points out, over the past few years, Google shut down its music and online shopping search businesses in China and Monster.com sold its business in China earlier this year. Yahoo's email service will finish serving the Chinese market in August.

Education and healthcare companies garner the highest click-through rates on their email marketing campaigns on average, according to Silverpop's latest report. The report showed that the education sector gets the highest average click through at 5.8 percent and that healthcare companies average 4.2 percent click through rates. Computer and telecom companies, on the other hand, have the lowest click through rates with an average rate of 1.5 percent.

Congress will meet this week to discuss proposed legislation that would require police to obtain a search warrant to access the emails of private citizens. The Senate Judiciary Committee will go over the languages of the legislation onThursday morning and the House will also hold a hearing on the topic. Under the current rules, legislation that dates back to 1986, police only need a subpoena to read emails that have either been opened or that are more than 180 days old.

Triage is a new iPhone app that is designed to help users organize their email inboxes. The $1.99 app from Southgate Labs Limited lets users manage multiple stacks of emails at once. Users can swipe emails that they would like to archive or keep. The tool works with Gmail, Yahoo, iCloud, or any other IMAP email account.