Spammers have stolen hundreds of thousands of dollars from Cayman Islands bank accounts in part of a new email hacking scam. Cayman Islands residents have reported an outbreak of email hacked which have exposed bank account information and led to stolen money. Residents that use Gmail or candw.ky email aliases have been the most vulnerable to the attacks. Cayman police have warned residents not to use email for financial transactions.
Yahoo recently updated its Mail app, leaving a few things out of sync with the service. Some users have experienced issues with username and passwords not working. In addition, users that have been able to login have had issues deleting emails from their inbox. In addition, some users have had spam flooding their inboxes on the app.
Microsegment targeting and open time personalization are among the most anticipated email marketing innovations that enterprise marketers are not taking advantage of yet, but hope to soon, according to Forrester's latest email marketing vendor survey. The report revealed that 66 percent of the 89 marketers surveyed said they hope to adopt microsegment targeting in the near future and 61 percent aspire to adopt open time personalization. In addition, 58 percent of marketers hope to add in-email transactions and 43 percent email-enabled video.
The Natural History Museum has redesigned its e-commerce site and has launched an email campaign to promote the new shopping destination. The email promotes products, as well as a contest to win kids travel goodies. The email is also designed to give busy parents quick ideas on entertainment items for kids during summer travels.
Leak is a new website that allows users to send anonymous emails to people that they know. The site is designed so that users can send an email saying that it is from a friend or a coworker without having to disclose exactly who is sending the message. The site tries to avoid harassment or abuse by making users agree to their etiquette rules which encourage users to "use anonymity for good" and prohibits bullying.
Pro-Marijuana Group PhillyNORML has launched an email campaign aimed at the Philadelphia government promoting a City Council-passed marijuana bill. The campaign is aimed at getting Philadelphia mayor Michael Nutter to sign a measure into law that would decriminalize the act of possessing a small amount of marijuana. Supporters of the measure have sent 390 emails to the mayor and his chief aide in hopes to push their message across via the inbox.
The CIA recently accessed a private email exchange sent between a whistleblower and a member of Congress who heads up whistle blowing cases, raising questions as to whether or not the security agency is illegally reading whistleblower emails. The email at stake involved allegations which claimed that CIA inspector general David Buckley failed to properly investigate agency retaliation against an official who was raising issue with the CIA's enhanced interrogation techniques.
Most consumers regularly open emails from about 4-5 brands, according to a new report from IBM Silverpop. The "Best Friend Brands study" which includes feedback from about 4,000 consumers based in the U.S., the UK and Germany, also revealed that 58 percent of consumers won't open emails that don't serve their needs. In addition, the survey found that 40 percent of consumers won't open an email with an irrelevant subject line.
Seventy-one percent of marketers are using responsive design to optimize their emails for mobile devices, according to a new report from Forrester Research. The report, which included feedback from 89 email marketers, also found that almost two-fifths of email marketers are not integrating email efforts with other channels. In addition, only 19 percent of these marketers have included email in their multichannel mix for three years or more. The report also revealed that 61 percent of email marketers haven't yet tested open-time personalization and 58 percent have yet to adopt in-email transactions.
British financial institution Pounds to Pocket has gotten into trouble with The Advertising Standards Authority for sending an email that promoted irresponsible money borrowing. The happy birthday email encouraged recipients to apply for a loan to celebrate their birthday "worry-free" and even offered a 20 percent bonus on the first payment for anyone that applied the day they received the email. The ASA criticized the email saying that taking out a loan required thoughtful consideration and therefore offering a promotion on quick actions was irresponsible of the lender.