• Care.com Optimizes Email For Mobile
    Care.com has adopted a mobile email strategy to help address the growing number of consumers that open their emails from mobile phones. Early last year, the company realized that more than 60 percent of their members were opening emails on mobile devices. The company optimized all of their new email templates for mobile while still being desktop friendly. In addition, they added an email testing platform focused on email. Within the first three months, Care.com was able to increase its click reach by 10 percent.
  • Missouri Police Warn About Spammy Secret Shopper Email
    A police chief in Missouri has sent out a warning about an email in circulation that claims to offer recipients $2,270 to be a secret shopper. The email tells recipients that they have been approved as a secret shopper and asked for the recipients address and phone number. The scammers then mail a fake cashier's check to victims and asked them to go to Dollar Tree stores to purchase four $500 Green Dot credit/cash cards. The victim is then instructed to share the pin numbers from these cards and was told that they would be reimbursed.
  • MIT Email Accidentally Tells Applicants They Have Been Accepted Into University
    MIT sent an email to applicants last week promoting financial aid. The email accidentally included a line at the bottom of the message that told recipients that they had been accepted into the school. "You are on this list because you are admitted to MIT!," read the email. While some of the students that received the email have been accepted through an early admissions program, many of the candidates that got the email are still waiting to hear if they have been admitted to the university. MIT apologized for the mistake.
  • Only 35% of Email Marketers Let Consumers Set Frequency Preferences: Experian
    While 99 percent of marketers use email marketing, not every marketer's email strategy is equal. According to the Experian Marketing Services "2013 Email Market Study," 60 percent of marketers don't offer customers the option to choose the kinds of emails they would like to receive. In addition, only 35 percent of marketers let customers set the frequency of their mailings.
  • Email Reveals Order to Destroy Images of Osama bin Laden Corpse
    A new email has surfaced that reveals that the U.S. military's top special operations officer ordered the destruction of any photographs of Osama bin Laden's corpse or turn them over to the CIA. The email was sent 11 days after the Al Qaeda leader was killed. The conservative legal group Judicial Watch obtained the email under a freedom of information request. The organization released the email on Monday.
  • Comcast Email Addresses Compromised
    Comcast has sent out a warning to its 19.9 million Internet customers revealing that their mail servers were recently compromised. All Comcast Internet customer have Xfinity email addresses and all of these addresses are at risk. Slate is reporting that the hack group NullCrew FTS broke into at least 34 of Comcast's servers, then went on to publish details about how to invade the company's mail servers on Pastebin.
  • DeVry University Shuts Down Chicago-Area Campuses Over Threatening Email
    DeVry University has closed all of its Chicago-area campuses after receiving a threatening email. The college received the email Sunday. "The contents of the email gave rise to our decision to close our Chicago area campuses," DeVry President David Pauldine told Sun Times. "We reached that decision in close consultation with law enforcement officials who have experience in dealing with matters like this."
  • Super.cc Lets Users Add Events to Calendar by Forwarding Emails
    Super.cc is a new tool that helps users adds events mentioned in emails to their calendar. To do so, users must when forward the emails to a designated email address. The goal of the service is to make it easy for users to stay within their inbox and not have to open a new app and fill out a calendar form to add an event to the calendar. Re/code compares the service to TripIt, an email forwarding tool that travelers can use to keep track of flights and hotels, only for emailed events.
  • Personalized Triggered Marketing Emails Saw 25% Higher Open Rates Than Non-Personalized Mailings in 2013
    Personalized triggered marketing email messages that were sent in 2013 saw, on average, 25 percent higher unique open rates and 51 percent higher unique click rates than other emails, according to a new report from Experian Marketing Services. The report also reveal that personalized promotional emails had 26 percent higher unique open rates and a 41 percent higher unique click rate than non-personalized mailings last year.
  • New Zealand Telecom Increases Email Security
    Telecom of New Zealand plans to make its users email accounts more secure. The organization is adding an additional layer of encryption services as the default connection for all Yahoo Xtra mail accounts. The news comes after the organization suffered a major hack recently. Telecom is offering assistance to users that access the service via a third party email client, such as Microsoft Outlook for PCs or Android for mobiles.
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