• Law Firm Accused in Fraud Case Openly Discussed Bad Practices in Email
    Law firm Dewey & LeBoeuf were not careful about what they put into writing. The four partners, who were recently charged with fraud by New York prosecutors, openly discussed questionable practice within emails. The lawyers literally mentioned "fake income," "accounting tricks" and even a "clueless auditor," in emails that have surfaced as part of the investigation.
  • ExactTarget Hopes to Expand Presence in Latin America
    Digital marketing services firm ExactTarget, a salesforce.com company, is looking to expand its role in Latin American countries beyond just Brazil. The company's regional manager Edson Barbieri revealed this news to Business News Americas, which focuses on news in the Latin American market.
  • Kelly Blazek Returns 'Communicator of the Year' After Rude LinkedIn Response Email Goes Viral
    Kelly Blazek, the head of a well-known communications job bank in Ohio, has returned the award for 2013 Communicator of the Year after a rude email that she sent to a young job seeker went viral. When Diana Mekota sent Blazek a request to connect on LinkedIn and Blazek responded with a rejection via email titled 'Poor Judgment on your Job-seeking Strategy.' Mekota wrote in the email that she doesn't accept requests from people she doesn't know in a pretty harsh tone.
  • SquareOne App Lets Users Prioritize Their Inboxes
    SquareOne, an email app for iPhone, has left beta and is now widely available. The app lets users decide which emails they would like to read and which they prefer to ignore. Rather than designating a "priority inbox," the SquareOne app lets users create their own different categories such as, "friends," "social," "VIP," "team," or any other personalized title.
  • 16% of Michigan Drivers Email or Text While Driving
    Watch out on the road in Michigan! More than 16 percent of drivers admit to checking emails or sending text messages while driving, according to a new survey from Glengariff Group Inc. The report, which includes feedback from 600 people, reveals an increase in the number of people emailing and texting behind the wheel. In 2012 found only 8.2 percent of respondents admitted to texting or emailing behind the wheel.
  • Baydin Tool Lets Email Users Hit Pause
    Baydin, a company that makes tools for business people, has revamped its Inbox Pause tool. The feature lets users temporarily disable their email messages and designate times throughout the day for email to arrive. The goal is to help productivity by focusing the time that workers spend on email, rather than having them stop what they are doing repeatedly throughout the day to check messages.
  • B-to-B Newsletters Outperform Promotional Emails: Experian
    Email newsletters outperform traditional promotional marketing campaigns in b-to-b marketing, according to a recent study by Experian. According to the study, email newsletters see an average of 21.1 percent unique opens and 4.5 percent unique click rate, as compared to b-to-b promotional emais, which see an average 16.3 percent unique open rate and 2.8 percent unique click rate.
  • New Zealand Passport Applicants Email Addresses Exposed
    Hundreds of passport applicants in New Zealand have had their email addresses exposed to other applicants after a government slip. The New Zealand government sent emails to around 400 people that have applied online for passports informing them of a system outage on the Department of Internal Affairs website, but didn't use a bcc. Rather each recipient could see the email addresses of all the other applicants.
  • Email Subject Lines' Sweet Spot is 6-10 Words
    While most emails sent by marketers have subject lines composed of 11-15 words, emails with subject lines with 6-10 words have the highest open rates, according to a new report from Retention Science. The report revealed that those 6-10 subject lines garner a 21 percent average open rate, while those with 11-15 words have an an average open rate of 14 percent.
  • Target's CIO Out After Data Breach
    Target Corp's CIO Beth Jacob has left over the major data breach that happened around Christmas, exposing the email addresses and credit card numbers of about 40 million customers. The company will hire someone new to fill her shoes. Jacob is the first executive to leave after the disaster. Target also revealed plans to redesign its information security practices.
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