Direct Marketing News
Eighty percent of Americans that read marketing emails like it when retailers make recommendations, according to new research from email services firm Listrak and market research firm Harris Poll. The research also found that 71 percent of promotional email readers value enjoy emails that feature items chosen based on their online browsing behaviors.
Forbes
Security researcher Randy Westergren has identified a weakness in Verizon's security tools, which leaves customer email data exposed to potential hackers. Verizon has worked hard to address some of the issues, yet emails are still without encryption in transit. The flaw leaves emails vulnerable to having an outside entity take control of any Verizon customer's email account.
eWeekNews
File sharing and data management firm Boole Server has launched a new email encryption product called BooleBox. The new service offers companies end-to-end encryption of their email and databases through an on-premises-only data server.
Mediaite
French TV show Le Petit Journal has launched an email campaign urging viewers to demand an apology from Fox News' Executive Vice President of News Michael Clemente. The email has come after Fox & Friends' report on "no-go" Muslim zones in France. The email includes Clemente's email address. The show has also been promoting it on Twitter.
The Jamestown Sun
A House in North Dakota is considering a bill designed to improve retention at the North Dakota University System. House Bill 1051 would require colleges and universities under the State Board of Higher Education to use the same email system and require that emails are archived for at least five years by colleges and the board. The policy is aimed at making open-records requests easier.
Business Insider
Looking for a job at Salesforce? Former Salesforce HR manager Nancy Connery has revealed some of the company's secrets to hiring employees, in an interview with Business Insider. She said that "attitude" is more important than "aptitude" and that networks and name referencing were more important than reference checks.
Slate
A new bug in the iPhone's Mail app is changing Gmail user's names in their address like. Rather than using the person's actual name, the email reads Holidays in the United States. There is a workaround to fix the problem by going into the contacts folder and changing the name but so far neither Google nor Apple has updated the bug.
VentureBeat
Salesforce, MailChimp, dotmailer, iContact and Oracle Responsys earned the designation as leaders in G2 Crowd's Winter 2015 rankings of email marketing tools. G2's Grid ranks email tools based on customer satisfaction, as well as on market presence. Sixteen companies were ranked in the report. Dotmailer, MailChimp and iContact reigned in the SMB category. MailChimp, Salesforce Marketing Cloud and Constant Contact led in the mid-market category. Salesforce Marketing Cloud and Oracle Responsys won the top spots in the enterprise category.
Marketing Land
U.S. companies are more than savvy than European companies at email marketing, says a new study from Mailjet. The email service provider made this assumption from a survey of 300 marketing clients - 100 from the U.S., 100 from France and 100 from Germany - and found that U.S. companies send more marketing emails, have larger subscriber databases and do more A/B testing.
The Guardian
The National Union of Journalists (NUJ) in the UK has accused The BBC of reading the emails of staff members over the last two years. While the BBC has denied reading staff emails in the past, a recent Freedom of Information request from the Press Gazette, the BBC revealed that it had monitored the email accounts of 37 staff members. The BBC has defended the actions saying they were part of leak investigations in 2013 and 2014.