Seventy-two percent of U.S. adults prefer email as a form of communication with companies, according to new research from MarketingSherpa. Only 48 percent expressed interest in hearing from companies via direct mail and 34 percent via TV ads. And when it comes to digital, a minimal 17 percent want to hear from companies in their social networks.

Instapaper, an app used to bookmark online articles for reading later on the phone, has apologized after sending out a profane email. The triggered email included a recommendation for a story called "The Subtle Art of Not Giving a F*ck." The story was suggested based on an algorithm which pulls articles popular among users into its emails.

Online encryption service Virtru has come out of beta and is now widely available. The free encryption service allows users to encrypt emails and attachments. Virtru Pro is also now available for a fee to business users.

Bipartisan politicians have joined together to urge Congress to pass legislation that would require companies to notify customers in the event of a data breach. Other efforts to pass such legislation have failed, but supporting Democrats and Republicans are confident that consumers are more concerned about data privacy today than they have been in the past.

Kiwup, a French-based startup that runs an email marketing tool called SimpleMail, has raised $1.47 Million in investment. The money will help the company focus on development and sales. Kiwup's clients include: Lagardre, Leclerc, Intersport & Palais Omnisports de Paris Bercy.

Bryn Mawr College has had to apologize for an email promoting the school's fitness program. The email suggested that students with "elevated" body mass index should join the program. The email was criticized on social media for fast shaming. The college health center's director had to follow up with an apology email.

Discover used email to hammer home its message from after running a Super Bowl ad during the second quarter last night. The ad, called "Surprise" featured a screaming goat. The follow up email offered existing Discover card customers their free FICO credit score, which is a benefit that the TV ad promoted.