Cooking appliance manufacturer Cuisinart is working to make it easier for consumers to connect with its brand digitally. The company is using a new registration system called Registria, that allows customers to scan product codes with an app on their phone in order to automatically register their products via email or mobile, rather than having to go online and fill out a form. This adds ease to the customer experience and helps Cuisinart access its customers' demographic and purchase data.
The volume of travel marketing emails sent during the 2015 holiday increased 68 percent over 2014, according to a new report from Experian. The Q3 2015 Email Benchmark Report also revealed that email volume from multichannel retailers was up 36.4 percent this holiday season. Across industries, the peak volume days from the Wednesday before Thanksgiving through the Tuesday after Cyber Monday, transactions were 22 percent higher than those seen last year.
Teenagers reply to an email within 13 minutes on average, faster than any other age group, according to the University of Southern California. The researchers looked at 16 billion emails exchanged among 2 million people over the course of a few months and found that 90 percent of people reply to emails they day they receive them. Adults between the ages of 20 and 35 have an average response time of 16 minutes.
The State Department will release a new batch of Hillary Clinton's private emails on New Year's Eve. The agency has been releasing these documents in batches every month since May and this upcoming drop will be the eighth release. The revelations are part of Freedom of Information Act lawsuit that allows these documents from when Clinton used a private email server while serving as Secretary of State.
Australian gaming service Steam experienced an outage on Christmas Day. Users that tried to log into their accounts were accessing random accounts not their own. The login exposed personal data of a generic account including: email addresses, physical addresses, user names, buying history, wishlists, wallet balances and other private information associated with the account.
ClickZ has rounded up some compelling email stats from 2015. Here are a few: Mobile email click-throughs increased 22.8 percent on Black Friday 2015, up from 44.7 percent in 2014. The iPhone is the most popular email client with 32.9 percent of users using the app to check emails. Gmail is second with 15.2 percent market share. Mobile email will account for 15 to 70 percent of email opens.
Emails retrieved from a state email server have been released over the past 15 months, exposing a corrupt state government who exchanged pornographic messages, as well as racist and sexist jokes. Pennsylvania Attorney General Kathleen Kane has been making these emails public in the scandal which has been dubbed "Porngate."
The volume of emails sent by retailers was up 27.6 in Q3 2015, over the same period last year and up 5 percent from Q2, according to a new report from Experian. The Experian Marketing Service "Quarterly Email Benchmark Report found that consumers were willing to respond to this increase in volume. Unique open rates for retail emails increased to 16.6 percent from 16.2 percent. However, average order size dropped to $162.51 from $184.97.
Internet radio site Pandora uses targeting marketing to create personalized experiences for its 78 million monthly active listeners. For the company retargeting lapsed users is just as important as acquiring new users. The company uses data collected at registration to create high-value segments and retarget them across channels (including banner, email and mobile) in order to drive return engagement.
Video live streaming platform Livestream has emailed customers to let them know about a possible data breach. The company revealed that an unauthorized party may have accessed its account database. According to the firm, names, email addresses, encrypted passwords, dates of birth, and phone numbers may have been compromised.