The Verge
Google has updated its Inbox email app and integrated third party apps including project management service Trello and code repository GitHub. Users that get emails related to projects that use these services will format the messages appropriately. For instance, Trello users will see a bulleted summary of recent activity on a project card and GitHub users will see code changes and filed issues.
MarketingProfs
Consumers engage with triggered email campaigns more than generic email campaigns, according to a new report from Yesmail. Yet most brands don't use these tools, according to the study, which analyzed 24 billion emails sent in 2015 by Yesmail customers.
The Hill
Senator Elizabeth Warren (D-Mass.) has admitted that some of the leaked emails sent by Democratic National Committee (DNC) employees never should have been sent. In an interview with WCVB-TV, Warren said that the emails were an embarrassment to both the party and the nation.
Global News
Canada Post has issued a warning about a new spam email in circulation that appears to come from their office. The email claims that the recipient has a package coming and instructs the person to click on a link to track the shipping status. The link contains malware and should be avoided.
Direct Marketing News
Republican candidate Donald Trump needs to overcome some issues if he is going to have a shot at connecting with his audience via email. His list size is dwarfed by Democratic candidate Hillary Clinton, and he has been plagued with spam issues. In fact, his first fundraising email had a 60% spam rate, according to Return Path.
Engadget
A group of Nigerian spammers were able to bring in as much as $3 million a year by tricking consumers with spam email, that is until one of them accidentally infected his computer with malware. SecureWorks security experts Joe Stewart and James Bettke identified the group's "wire-wire" technique after they discovering a keylogger that was sending unsecured data to an open web server.
WCVB.com
A Norwegian tourist has been arrested for sending emails that threatened the lives of Portland, Maine police officers. Twenty-eight year old Espen Brungodt admitted that he was behind the violent threats that were sent to local newspapers. He was arrested at a Residence Inn, where he was staying with his parents.
TechCrunch
Zeta Interactive has acquired Acxiom Impact for $50 million. The acquisition brings Acxiom's marketing automation tools for enterprise marketers into Zeta's massive big data and analytics offering. Zeta recently also acquired the CRM division of eBay Enterprise.
The Huffington Post
Reddit CEO Steve Huffman does not respond to every email he gets. In an interview with BBC News, Huffman shared his secrets for success talking about the importance of sleep, taking the time to think and not replying to every email.
BGR
Hundreds of U.S. consumers have been complaining on social media about an email scam that appears to come from Walmart.com. The emails tell the recipient that someone is trying to steal their password and instruct them to change their password. The emails were not sent from the company and appear to be a kind of phishing scam.