eMarketer
Roughly a quarter of surveyed consumers say they get too much email, eMarketer reports. And 21% add that the messages are irrelevant.
Practical eCommerce
From welcome messages to post-purchase follow-ups, triggered emails can drive B2B ecommerce, Practical e Commerce says.
Boston Globe
Shiva Ayyadurai sues news sites that deny he invented email. The MIT graduate claims he created email technology in 1978 at age 14.
Beta News
Malware and ransomware on the rise. But companies can protect themselves by using email filters.
The Denver Post
SendGrid processes 35 billion emails a month, and may be headed for an initial public offering. The Denver Post examines its corporate culture and market niche.
Marketing
Email click rates fell by 12.5% in the Asia Pacific area in Q3 2016, compared with the prior quarter. Epsilon attributes it to a 53% increase in the average number of emails delivered per company.
CNBC.com
Birchbox, a firm that distributes sample-size beauty products to 1 million subscribers per month, got off the ground by sending cold emails to manufacturers, says CEO Katia Beauchamp.
The New York Times
Kurt Bardella has attracted 15,000 subscribers, from executives to fans, to The Morning Hangover Tip Sheet, a newsletter on country music.
Huffington Post
Former Presidential hopeful Bernie Sanders has a massive email list, as well as personal information on supporters. But should he share this "coveted form of political currency?"
Customer Think
Personalization can backfire when it's done poorly, warns Himanshu Sinha, a digital marketing executive for Expedia, Inc. For example, email marketers can undo years of work by mangling someone's name or sending irrelevant content.