Technologies like AI and augmented reality will advance analytics by incorporating social media and offline behavior.

A primer on how to send email right to your customer's trash. First, blast the same thing to everyone. Second, apply sub-standard segmentation.

Email leaks notwithstanding, the 2016 Hillary Clinton campaign sent fake phishing emails to staffers to see how they'd handle them, campaign manager Robby Mook said at the RSA security industry conference.

Microsoft President Brad Smith has called for a Digital Geneva Convention to create protections against cyber attacks. Its role would be similar to that of the International Atomic Energy Agency in nuclear non-proliferation, CIO reports.

Thought leaders say it's very much alive. They explain why, and tell how you can use it. It starts with targeting.

Now that her father is President, Ivanka Trump is suffering a hit to her brand, with stores removing her products. Retail Dive explores this development and its impact.

Gaggenau, a European appliance maker, pulled open rates of over 60% with follow-up emails for a pop-up restaurant event. The U.S. campaign started with direct mail, DMN reports.

Companies using artificial intelligence to target customers may have problems the EU's General Data Protection Regulation. For example, stiff fines can result if a firm uses profiing to discriminate against consumers.

Digital marketing may be losing some of its luster, in part due to a lack of standards and measurement, a CNBC.com report suggests.

Marketers can track many things. But now some are using emotional analytics to understand their customers on a deeper level, eConsultancy writes.