It's easy to annoy people with an email marketing campaign. Here are some tips on how to avoid that.

Frigid March weather prevails on the East Coast. But Mother's Day is right around the corner. Here are six Mother's Day campaigns.

A Senate bill would mandate that the FCC's rules on consumer privacy on the Internet "shall have no force of effect."

Email failure occurs when companies fail to get permission, when they use bad email addresses, when they repeat themselves and when they do not use personalization.

The Martin County, FL tax office has clarified that a notice sent yesterday warning residents about an email scam was only a test. The notice was a training test conducted by healthcare provider BayCare.

The Hustle, a Silicon Valley Newsletter, raised $300,000 from readers.

Campaign Monitor, an email marketing company, has acquired Tagga, a firm that provides a customer data platform.

Paypal shares dropped after Google announced on Tuesday that a Gmail app on Android now lets consumers send money as an email attachment.

Marketers that use Twitter are in for a shock: Approximately 15% of Twitter accounts - some 48 million - are bots rather than people.

Many B2B companies fail to engage in email marketing. PracticalEcommerce advises them to send event-driven triggered emails.