Loyalty marketers should build mobile databases to complement their email databases, Colloquy recommends.

The latest Google Chrome scam aims to trick users into surrendering credit card payment data.

Emil marketing volume increased by 14% in the last quarter of 2016, compared with the same period in 2015, according to an Experian study.

Global merchants stopped 1 billion in fraud in 2016, Emailage found in a study.

Virgin Media customers find that their inbound email server is bliocking delivery-again.

Retail Touchpoints reports on The Entertainer, a UK retailer that used real-time personalization.

The email scammer known in folklore as the Nigerian Prince is getting more sophisticated. So are other email scam artists in West Africa.

Why do email campaigns fail? Huffington Post offers an article on how to improve campaigns. For one, don't focus on vanity metrics.

The key to email success is marketing automation and triggered campaigns, a pundit writes.

Identity management should be part of every email marketer's technology stack, Gigya's Jason Rose told eMarketer.