Marketing Land
Scott Heimes offers a how-to on creating and sending hyper-personalized emails. It starts with an email-based app.
Multichannel Merchant
House committee takes language from the Email Privacy Act and adds it to the 2018 appropriations bill. It would make it harder for the government to access emails
Fortune
Fortune's roster of the most successful phishing subject lines. They include delivery announcements and "breaking news."
USA Today Network
Republicans who live in Arizona recevied an email from the GOP, telling them that their voter profile status was incomplete.
Food Dive
Food and beverage brands need to catch up with digital. One way is to use email in their marketing to consumers.
Xconomy.com
Accenture hopes to strengthen its personalization services by acquiring Clearhead, an Austin, TV-based company with a 70-person team.
CNN Money
Human error caused the leak of data on 6 million Verizon customers. It included names and some PIN numbers, but there was no theft of data, Verizon said.
Insurance Business
Tips on email automation for beginners in the insurance industry.
The New York Times
A meditation on what we will lose if the world moves on from email.
Detroit Free Press
Scam artists often jump right past consumers to prey on tax professionals, according to the IRS.