Many firms run events, then forget to follow up with the leads. Here's a report on how to do it.

Automation isn't working for all email marketers. Adestra's Ryan Phelan explains how it can.

Data is useful only if it helps your results. Here's a guide on how to use it in email marketing.

Poor email open rates are caused by everything from failed delivery to failed delivery to bad formatting.

Email tops the list of underutilized marketing channels - specifically, native advertising in email and use of autoresponders.

Australia has ben hit with a type of cyber crime familiar in the U.S.: business-email compromise.

A full 60% of companies are struggling to find the resources to use marketing automation.

The UK is seeking to reach an agreement with the US over data sharing and protection.

Church members prefer email for information and support. Here's how faith groups are achieving this in Wisconsin.

There's a disconnect between marketers and consumers about brand engagement, a Marketo study finds.