There's a danger in anonymity. Here are tactics for making sure your email marketing is not too robotic.

Facebook's 30th employee says that email is more effective than social media in marketing to an audience.

Inside has built a newsletter portfolio with 300,000 subscribers. But how does it monetize that?

Stop using tired metrics like open rates. An email pundit advises that you study reuse and engagement rates.

Here's a tip for writing email subject liens: Keep 'em short. They work better when they're from one to 20 characters.

A new study shows a disconnect between email open and click rates. Here's a rundown on the latest email benchmarks from the DMA.

Have you tried email personalization? It doesn't work well without AI, a pundit argues.

Emails can fail when the writing is above a third-grade reading level. That's one of three errors cited by Boomerang CEO Alex Moore.

Popular belief has it that CMOs have short life expectancy on the job. Maybe if would be longer if they paid more attention to email.

Marcus Hutchins was celebrated for his role in halting the WannaCry ransomware attack. Now he is facing federal charges for an alleged malware scheme.