There is plenty of competition in the inbox. But there are tricks you can use to improve your click-through rate. The first is to create a scarcity effect. Another is to ask for email preferences. Here’s the full list of four.  

The same tools you use in email can be applied to LinkedIn’s InMail. It starts with personalization—too few InMail marketers leverage it—and effective subject lines. Here’s a primer on the worst mistakes marketers make when using InMail. 

Are email customers really like livestock? Here are some email tips, based on author Michael Pollan’s observations of the food chain.  

Cindy irons, of Listrak, offers five winning strategies for CPG companies. The top one is on-site email acquisition. This can be done with customized, in-store pop-ups. Irons describes how. 

Email marketing is increasingly important for businesses. But users must adhere to several ethical norms, some codified in law. Here is an overview of what it takes to be an upstanding email marketer. 

Emails sent between Tuesday and Thursday generate the highest engagement rates, according to research from SendinBlue. The study shows that 85% of all emails are opened on weekdays. 

We Heart It, an image-sharing site for teens, has been alerted to a possible security breach that took place three years ago, affecting 8 million accounts. The data included email addresses, users' names and encrypted passwords for accounts created between 2008 and 2013. 

The Australian arm of Domino’s says its customers’ email addresses and names may have been accessed due to a “potential issue” with a former supplier’s systems. The pizza chain stopped working with the supplier in July. 

The United States is a global leader in data privacy. It has a plethora of federal state and privacy regulations, along with self-regulatory codes and court rulings that shape the use of data. Here is an omnibus wrap-up by the law firm Hunton & Williams LLP.