Email response times are getting faster — young people respond to messages within 16 minutes. But email is being replaced by rapid messaging services that allow users to chat at high speeds, and this is raising security concerns. 

More than a third of online retailers began their holiday marketing planning from one to four months earlier than last year, according to a study by BigCommerce. In addition, almost 90% foresee an uptick in holiday revenue.

The newly created Oath brand is making a “huge effort” to consolidate all of its exchanges and platforms into one access point, says Nigel Clarkson, Oath’s managing director for the UK. And he says his firm is the world’s biggest digital publisher. 

Many small businesses have a grasp of the basics of email marketing. The next step is to adopt marketing automation.  Here are some tips on how.   

A quarter of all emails from federal email addresses are fraudulent, according to a study by Agari, an email security firm with extensive federal contracts. Agari reports that “the email protocol does nothing to check if a message actually was sent by the address listed in the ‘from’ field.”   

B2B marketers are focusing on desktop computers rather than mobile devices—that’s where prospects spend their work days.  Even salespeople can’t go fully mobile. Here’s the case in favor of desktops.  

SendGrid, the provider of a cloud-based email marketing platform, has filed with the SEC for a $100 million initial pubic offering. The company realized $96 million in sales for the 12 months ended on June 30. 

The Microsoft data case that the U.S. Supreme Court agreed to hear on Monday has “troubling implications,’ from either side. The New York Times writes that what is needed is a solution that falls between the two extremes. 

Sometimes what you don’t do is more important than what you do. Citipost Mail lists ten ways to ruin an email campaign — like writing too much about yourself. Here's an infographic with all ten.  

Email marketers have two seconds to grab a consumer’s attention. Maria Semple, CEO of The Prospect Finder LLC, offers a plan for beating that two-second rule. It starts with the “from” line.