Ahava Leibtag is a marketer, but she is tired of “the insistent subject lines, the aggressive, wheedling tones, the shrill shouting for your attention,” that she sees in emails. Leibtag offers tips to marketers on how they can stop abusing their lists. 

Gmail may have over 1.2 billion users worldwide. But it is not the only email service. Here’s a listing of competitors and their features, ranging from Outlook to GMX Email.  

B2B lead generation is the top challenge for many companies, But email can help, and the benefits far outweigh the risks. The first hurdle is to build an email subscriber list. Here’s a primer on how to do that, and then move on to social media.  

Petals Network, which manages roughly 2,000 ecommerce sites for local florists, had difficulties with its legacy email platform. It was using two vendors—one for triggered emails, and one for promotional emails. Then it consolidated them with Cordial’s adaptive messaging platform and boosted email revenue by 20%. 

AOL is discontinuing its Instant Messenger chat platform, effective Dec. 15, the company announced. An AOL spokesman said in a blog post that the 20 year-old service was a “casualty of the evolving way people communicate.”   

Email marketers often wonder if their emails are being read. But only 80% of emails reach the intended recipient, according to Return Path. Here are some tips on how to make sure your email is delivered — and read. 

App developers often start with social media when introducing a product. They would be better off using email, a basic way to market apps.  

WellPath founder Colin Darretta realized the truth that “If you build it, they will not come.” But his firm was able to pull in tens of thousands — later hundreds of email newsletter subscribers — a month. Here’s how. 

Spirit One, a Portland, OR-based internet service provider, experienced a global outage last week, according to a news report. Clients claim they were unable to access email or other online services since last Friday, The Oregonian says. But the firm’s chief executive denied the reports, and said that all emails are being stored.  

Personalization and meaningful calls to action are the two most important email tactics, according to research from Ascend2. List data segmentation ranks as the third most effective activity.