Yahoo Mail is down, affecting hundreds of users in the UK, Europe and parts of the United States, customers state. Account holders have been unable to log in to check their inbox or send and receive emails.   

Retailers are gearing up for the holidays, and that includes putting their email strategies into place. Retail Touchpoints offers some tips on how to do holiday email marketing, including the top one: Plan early.  

Tesla has been accused in a lawsuit of scanning information from driver’s licenses, then storing it and using it for marketing purposes without telling consumers. The company also acquired email addresses from the prospects, the suit alleges. 

A federal district court recently dismissed a lawsuit against Sauphtware, Inc. d/b/a Panda Mail, finding that Panda Mail was not liable for the messages it sent for third-party advertisers. Despite this victory for Panda Mail, emailers should maintain compliance with the California Business and Professions Code § 17529.5 and the Can-Spam Act, among other regulations, writes David O. Klein of the law firm Klein Moynihan Turco LLP. 

Email marketers should audit themselves to find out if hteir campaigns are working. Among the factors to study: subject lines, image content, calls to action, frequency and send times, according to Brett Farmiloe, CEO of Markitors. 

Business Insider reports that the Environmental Protection Agency was charged for $1 million in office supplies by a Nigerian phishing artist in 2014. Here’s how the scam worked, and how it was uncovered. 

Dela Quist, CEO of Alchemy Worx, sought evidence that a firm could get better results by sending less email. But he was in for a surprise. “What we found was, no matter what we did, more email generated more revenue. You could not stop that happening,” he says.  

Email marketing is the hidden engine of digital marketing. For starters, it works because permission is more important than reach. It also delivers the highest ROI. Simms Jenkins, CEO of BrightWave, describes the value of one of the oldest digital channels. 

Anyone who ever thought of using a do-not-reply address as their email from address should stop. It’s one of the worst ideas possible in email marketing, Ryan Phelan argues.

Fundbox is a company that provides short-term loans to businesses. It uses an AI-based email assistant that reaches out to prospects whose activity has lapsed to invite them back.